It’s been along time since I blogged. I know. It’s been a busy summer. I moved in with my boyfriend of three years, and have been working on several other projects, which has kept me from this blog. However, when I enter grad school this fall in Journalism at CUNY, I will be blogging all the time.
But a friend sent something to me today so disturbing that I felt I had no choice.
It appears that Sony Playstation is running an ad in the Netherlands that pissed me off to the point of having to write about it.
The ad is announcing the new Playstation Portable product coming out in a new white design, as oppposed to the original black line, and as you can see, uses human bodies to personify the switch. A white woman is clutching the jaw of a Black woman in a threatening manner, and the copy for the ad declares, White Is Coming.
In an interview with GamesIndustry.biz, a representative of SONY defends the ads, and denies any racial overtones. The representative states “All of the 100 or so images created for the campaign have been designed to show this contrast in colours of the PSPs , and have no other message or purpose.”
I suppose that because they have 100 different treatments for this ad campaign that we’re supposed to excuse it? Hell to the naw!
Tell SONY what YOU think:
Sony Computer Entertainment America
PO Box 5888San Mateo, CA 94402-0888
M-SAT 6:00 a.m. – 8:00 p.m. PST. Sunday 7:00 a.m. – 6:30 p.m