Sometimes I wish these NGO’s would stop and think for a minute. I don’t know who they hire to do their PR work, but it tends to run from the sublime to the ridiculous, especially when the subject is Africa.
I got this from a friend, and these are apparently ads that are running for a UNICEF campaign in Germany to raise awareness (and get people to dig in their wallets) about poverty in Africa. A Black German Media Watch Organization called Der Braune Mob is organizing people to respond to it. I do not speak German–but I was sent these translations, which I have posted underneath each photo–so if there are German speakers who read my blog, feel free to correct the translations.
“I’m waiting for my last day in school, the children in Africa still for their first one.”
“In Africa, many kids would be glad to worry about school.”
“In Africa, kids don’t come to school late, but not at all.”
“Some teachers suck. No teachers sucks even more.”
Unfortunately, if it was clear to the average German that this is wrong, UNICEF and the advertising agency wouldn’t come out with such a campaign.
The following is part of the message in my email I received:
Please write your opinion and help make clear and explain why it is wrong to use “blackface with mud”, and write to UNICEF at email@example.com as well as the advertising agency at firstname.lastname@example.org with a copy to Black German media-watch-orgaiztion email@example.com what you feel about this campaign and why. Please include a line that you’re going to publish your mail and the response.
By the way, the slogan of the advertising agency who came up with this, reads “we communicate on eye-level.”