Some people don’t dig social marketing campaigns, but I think that, when done well, they can be a good way to disrupt the many silences around our lives and put them into the public sphere for conversation. When it comes to homophobia and the consistent invisibility of Black queers in the Black community (though that is beginning to change slowly) having posters in subways or wheat-pasted, they can be good ways for us to disrupt the silence and be situated in the geography of the city.
This is the second of a series GMHC has been doing this year, and though I am less giddy about this one as I was the I LOVE MY BOO campaign, this one is damn cool too!
“Families are critically important to young men of color and this campaign builds on the strength and resiliency of those bonds,” stated Dr. Marjorie Hill, Chief Executive Officer of GMHC. “We recognize the complexities in the lives of young men of color who have sex with men. Thus, HIV prevention efforts should speak to the realities faced by these young men on a daily basis. We cannot simply deliver a message of “use condoms” or “be tested for HIV. It is imperative to address the myriad of underlying factors which contribute to the transmission of HIV, including homophobia, racism, poverty, isolation, stigma, poor body image, and inadequate access to health care.”