It seems that being white and hip was simply not enough for skeevy American Apparel CEO Dov Charney. At some point, they always go “native.” By native, I mean usually appropriating some form of Black culture when being just plain ole white becomes too, dully. Until a few years ago, hip-hop culture was the choice way to throw off the doldrums of whiteness–from “ghetto and gangsta” themed frat parties, and “hoochie and ho” nights at hipster bars in Brooklyn’s Williamsburg, and rasta and afro costumes at Halloween.
But with Madonna and Brangelina adopting African children, Bono’s Jesus complex, and the Gap’s wasteful Red campaign, who needs hip-hop to escape whiteness? Hip-hop is way too American and co-opted now, you can just go straight to the source! And if you can’t afford a safari, or a child, you can get an ensemble from American Apparel’s Afrika collection–leggings and a top with some kinda busy-ass print from what part of Africa I don’t know. But who cares? Who needs specificity for mass consumption? (Dripping sarcasm.)